Wells Fargo Senior EVP Ather Williams On Digital And AI In Banking

Wells Fargo’s Head of Strategy, Digital, Innovation and Enterprise Payments, Ather Williams III, discusses the company’s digital transformation efforts:

– The mobile app now has 30 million users, with AI assistant Fargo providing personalized guidance in English and Spanish. Fargo integrates with the app and other channels.

– Branches are being digitized, allowing customers to open accounts, load payment apps, and get digitally enabled during visits.

– LifeSync offers personalized digital financial planning, syncing customer goals with advisors. Integration with Fargo provides spend insights.

– Plans to expand digital-first personalized advice to small businesses.

– Early days for generative AI in banking due to data ownership, accuracy concerns, but pilots underway for use cases like customer service.

– Believes crawling before running with generative AI, while accelerating proven AI like machine learning models.

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