Meta’s ‘Pay or Consent’ Approach Faces E.U. Competition Rules Scrutiny

Meta’s ad-free subscription in the European Union (E.U.) has been accused by regulators of breaching competition rules, specifically the Digital Markets Act (DMA). The issue lies with Meta’s “pay or consent” model, which forces users to choose between seeing ads or paying to avoid them, failing to provide a less personalized but equivalent alternative.

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