As digital business grows, so does the potential for AI-enhanced digital fraud, highlighting the need for ethical AI use to combat fraud and maintain trust in the digital world. A new report emphasizes consumer concerns about AI’s impact on digital privacy and its potential misuse in elections.
Consumers fear AI-generated content undermining election confidence, with 72% of voters worldwide expressing concern. In the US, 45% of respondents reported seeing an AI-generated political ad or message in the last year, while 17% saw one within the last week.
The report also highlights that misinformation has made election results inherently less trustworthy, with 75% of US respondents agreeing. Furthermore, 81% of Americans fear deepfakes and voice clones negatively affecting their elections’ integrity.
To combat fraud attempts, businesses must implement secure protocols for proving users are real and use technology like AI for good to stop the spread of fake accounts and deepfakes.