The BBC plans to invest £6 million to transform its educational offering, BBC Bitesize, using artificial intelligence. The goal is to make learning more personalized and interactive for students from primary school onwards, building on the BBC’s trusted educational brand. Key features include:
– Personalized testing and learning gap identification
– Suggestions for follow-on content to deepen understanding
– A new service for A-level students to widen their knowledge around a subject
This investment is part of the BBC’s effort to attract younger audiences and lock in their relationship with the public service broadcaster. The move aligns with the BBC’s founding purpose to “inform, educate, entertain” and its role in providing educational resources during the pandemic.