Attackers are improving their techniques using genAI, while security practitioners are overwhelmed by vendors offering numerous solutions. Enterprise customers are looking for platforms that provide comprehensive protection across multiple areas: users, devices, applications, data, and development environments. They desire automation, analytics, AI, and generative AI.
In response to these demands, significant vendor consolidation has occurred, with notable acquisitions like Cisco buying Splunk, Broadcom buying VMware, and Fortinet acquiring Lacework. Strategic alliances have also formed, such as IBM partnering with Palo Alto Networks, CrowdStrike with Cloudflare, and others.